Mar 28, 2022 · Case Example 3.2 United Airlines Flight 3411 On 9 April 2017, Dr David Dao was flying from Chicago to Louisville, Kentucky. This is a short flight lasting under one and a half hours. All passengers were on the airplane, waiting for the doors to shut when the cabin crew said the flight was overbooked and volunteers were needed to provide seats.. "/>. On April 9, 2017, passengers of United Airlines Flight 3411 watched as aviation officers dragged out a fellow passenger, Dr. David Dao. He was one of the individuals involuntarily bumped off the plane after United Airlines overbooked its flight. Ripped from his seat by law enforcement officers, Dr. Dao was knocked unconscious- his glasses. American Airlines has eliminated the option for customers to place a flight on hold for 24 hours prior to ticketing. While the big 3 airlines (American, Delta, United) have grown more alike over the past 10 years this was one of a very few areas that American differentiated themselves in a positive light from their competitors. April 27, 201702:59 "In addition, United has taken full responsibility for what happened on Flight 3411, without attempting to blame others, including the City of Chicago," he said in the. The airline needed that crew to move an aircraft from point A to point B. Point A is Louisville (which is not a hub for United and therefore doesn’t have crewmembers ready on-call), let’s say point B is Houston. So if the crew deadheading on #3411 can’t get to Louisville, then the Louisville-Houston flight cancels. Airline loses money. In 2017, a passenger was bloodied and dragged off a United Airlines airplane after refusing to relinquish his seat to airline employees and be accommodated on another departure due to the airline overbooking the flight. Videos of the incident taken by the other passengers quickly went viral on Twitter, and a public relations crisis ensued. In an effort to calm the backlash, United also announced that passengers on United Express Flight 3411 would be compensated equal to the cost of their tickets. United spokeswoman Megan McCarthy said Wednesday that the passengers can take the compensation in cash, travel credits or miles.